Why might a user opt for a free-form landing page instead of a Guided Landing Page?

Choosing a free-form landing page allows a user to implement a creative design quickly. Free-form landing pages provide flexibility, enabling marketers to customize the design and layout without being constrained by a rigid structure. This is particularly useful for brands that want to express themselves creatively or test innovative designs that do not fit within predefined layouts.

The freedom of design is a significant advantage for campaigns that prioritize unique aesthetics or specific messaging tailored to a particular audience. This kind of flexibility fosters creativity, allowing marketers to experiment with various styles and elements that align with their overall branding message.

On the other hand, guided landing pages often come with limitations, focusing on a more uniform structure that can restrict the aesthetic or functional elements that can be included. As a result, those seeking to execute a design that stands out may find a free-form layout more suited to their needs.