Marketo Certification Associate (MCA) Practice exam

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What describes the "Default" program type in Marketo?

Used for operational email communications only

Offers the greatest flexibility for various marketing initiatives

The "Default" program type in Marketo is characterized by its versatility and ability to accommodate a wide range of marketing initiatives. It is not limited to specific functions like emails or ads but instead supports various activities, including email campaigns, events, webinars, and more. This multifaceted nature allows marketers to employ the Default program for different strategies and goals, making it highly adaptable to the unique needs of their campaigns.

The Default program type serves as a foundational tool within Marketo, providing a blend of flexibility and functionality that empowers users to design and execute diverse marketing tactics effectively. This capability to cater to multiple marketing objectives is what distinctly defines the Default program as the most flexible program type.

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