Which type of Smart Campaign affects all targets at once?

Batch Smart Campaigns are designed to affect all targets at once by processing a defined list of leads or contacts in bulk, as opposed to making individual changes triggered by specific activities or behaviors. These campaigns are typically scheduled to run at a certain time and execute on a larger scale, allowing for efficiency and consistency in executing marketing activities or updates.

For example, if you want to send an email to all leads who meet certain criteria, you would use a Batch Smart Campaign to select those leads collectively and execute the campaign at once, rather than individually triggering actions based on each lead’s specific interactions. This method is particularly useful for campaign types such as scheduled email blasts, mass data updates, or large-scale lead nurturing efforts.

This ability to impact multiple leads simultaneously is what distinguishes Batch Smart Campaigns from Trigger Smart Campaigns, which reactively engage with individual leads based on specific actions they take; Personalized Smart Campaigns, which emphasize tailored content for individual leads; and Dynamic Smart Campaigns, which continually adapt to real-time changes in lead attributes or behaviors.