Which type of program would you utilize for creating web promotions or social media campaigns?

The best choice for creating web promotions or social media campaigns is a default program. A default program in Marketo is versatile and is designed for a wide range of marketing activities, which includes web promotions and social media campaigns. This type of program allows marketers to customize their approach, set up various assets like landing pages, and integrate social media elements seamlessly.

Default programs do not have the specific limitations that come with other program types. For example, an email program is primarily focused on email campaigns, making it less suitable for broad web promotions that may not involve email at all. Similarly, event programs are specifically designed to manage and track physical or virtual events, which would not be the primary aim for a general web or social media initiative. Engagement programs target nurturing leads through a series of curated content and are often used for drip campaigns, which is more structured and less adaptable for dynamic promotions.

Thus, a default program provides the necessary flexibility and functionality for executing various campaign strategies across web and social media platforms.