Which statement is true regarding period costs in Marketo?

The correct answer reflects that period costs in Marketo represent the total expenses incurred for a given program within a specified time frame. This includes a variety of expenditures that contribute to the program's overall budget, such as advertising, resources, and personnel costs. Understanding period costs is essential for budgeting and evaluating the financial performance of marketing initiatives.

The other options do not accurately describe period costs. For instance, the statement regarding the inability to set up period costs for multiple months is incorrect; in fact, Marketo allows users to set costs for different time frames, which enhances the granularity of financial tracking. Additionally, period costs are not restricted to just U.S. currency, as Marketo operates globally and can accommodate various currencies based on the organization’s needs. Lastly, while period costs are related to program expenses, they are not used directly to determine subscription costs in Marketo. The subscription cost is generally a separate consideration based on the features and services availed by the marketer, rather than derived from specific program costs.