Which scoring type is used to decrease points for leads that show inactivity?

The scoring type used to decrease points for leads that show inactivity is Negative Scoring. This scoring model is specifically designed to reflect the declining interest or activity level of leads over time. When a lead demonstrates a lack of engagement, such as not opening emails, clicking on links, or participating in interactions, negative scoring algorithms will deduct points accordingly.

Negative scoring serves as a strategic tool to help marketers identify which leads are becoming less engaged, allowing them to adjust their marketing efforts or tailor communication to re-engage these leads more effectively. This approach is essential in maintaining an accurate representation of a lead's interest level and ensuring that marketing resources are allocated efficiently toward leads that are more likely to convert.

Behavioral scores focus on positive actions taken by leads, while demographic scores assess the characteristics of leads based on predefined criteria. Engagement scores generally reflect a combination of both positive interactions and overall engagement level, but they do not specifically account for the deduction of points due to inactivity. Therefore, Negative Scoring stands out as the distinct method used to manage and account for inactivity in lead scoring.