Which report allows you to view email metrics such as opens, clicks, and unsubscribes?

Prepare for the Marketo Certification Associate Exam with interactive quizzes and multiple-choice questions. Each question comes with detailed hints and explanations. Enhance your understanding and get ready to succeed!

The correct answer is the Email Program Dashboard, as it is specifically designed to provide a comprehensive overview of email-specific metrics. This dashboard provides insights into various key performance indicators associated with email campaigns, including opens, clicks, and unsubscribes. By accessing the Email Program Dashboard, marketers can assess the effectiveness of their email communications and make informed decisions based on the performance data.

The other reports, while useful for different aspects of marketing data, do not focus primarily on the detailed metrics for email campaigns. The Program Performance Report analyzes the broader performance of marketing programs, the Email Performance Report provides a summary of individual email metrics but not in the detailed dashboard format, and the Landing Page Performance Report evaluates the effectiveness of landing pages rather than email metrics. Thus, the Email Program Dashboard stands out as the dedicated tool for assessing email campaign performance accurately.

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