Which program type is specifically used to coordinate and track both live and online events?

The program type specifically designed to coordinate and track both live and online events is the Event program in Marketo. This type of program is tailored to handle various aspects of event management, such as registration, invitations, and attendance tracking. It allows marketers to set up event details, manage registration forms, and integrate with external event platforms, enabling seamless management of both in-person and virtual events.

The Event program also supports tracking attendance and engagement metrics, which are crucial for evaluating the success of any event. This functionality makes it ideal for campaign planning and execution where events play a central role in the marketing strategy.

The other program types do serve important functions within Marketo, but they do not specifically cater to the unique requirements of event management as the Event program does. Email programs focus on sending marketing emails, Engagement programs are designed for nurturing leads over time through a series of communications, and Default programs serve as a catch-all for various marketing activities that are not classified under other specific types. Thus, the Event program stands out as the most appropriate choice for coordinating and tracking events.