Which of the following statements about Marketo is TRUE?

Marketo is indeed a digital marketing automation platform, which makes the statement about it being primarily focused on sales transactions incorrect. Instead, Marketo's core function is to facilitate various aspects of digital marketing, including lead management, email marketing, consumer engagement, and analytics. This allows marketers to automate and streamline their marketing efforts across multiple channels, thereby improving their efficiency and effectiveness in reaching potential customers and nurturing leads.

The platform caters to a broad audience, including both B2B and B2C marketers, through its tools and functionalities that support various marketing campaigns and strategies. This versatility is well-accepted in the marketing community, highlighting why option B accurately reflects Marketo's purpose and operational capabilities.