Which of the following metrics can be used to measure the effectiveness of content marketing? (Select all that apply)

Leads provided to sales is indeed a key metric for measuring the effectiveness of content marketing. This metric directly reflects the content's ability to engage potential customers and drive them down the sales funnel. If the content is resonating with the target audience, it is likely to generate more leads, which can then be nurtured and converted into sales opportunities.

In the context of content marketing effectiveness, leads provided to sales indicate that the content successfully attracted interest and prompted action, showing that it meets the audience's needs or solves their problems. This aligns well with the goals of content marketing, which often include building awareness, generating leads, and ultimately driving conversions.

Other metrics, such as social media shares, website traffic, and sales revenue, also provide valuable insights into content performance but are not as direct indicators of the content's effectiveness in generating leads specifically. For instance, social media shares show how engaging the content is to the audience but do not reflect conversions. Website traffic indicates how many people are visiting the content, but without understanding the context of engagement, it doesn’t show how many leads were generated. Sales revenue is the ultimate goal of marketing efforts, but it is more of an outcome measure rather than a direct measure of the content's performance in the early stages