Which of the following is an example of a middle-of-the-funnel content type?

Webinars are considered a middle-of-the-funnel content type because they provide in-depth information and engage potential leads who are already aware of a brand or product but are still evaluating their options. This format typically allows for more interactive content, such as Q&A sessions, which can help nurture leads and address specific concerns or questions they may have, moving them closer to making a purchasing decision.

As leads move from the top of the funnel, where they are just learning about a variety of topics and solutions, into the middle of the funnel, they are seeking more detailed information that assists them in considering their choices. Webinars cater to this need for deeper engagement, making it easier for potential customers to weigh their options and feel more informed about the offerings.

Other content types, such as e-books, blog posts, and social media posts, may serve various purposes within the marketing funnel but are often more associated with generating initial awareness and attracting leads rather than directly nurturing them through the evaluation stage.