Which metric shows the number of people who engaged with links in your email?

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The metric that indicates the number of individuals who engaged with links in your email is "Clicks." This metric directly measures how many times recipients clicked on hyperlinks within the email content. It is crucial for understanding engagement as it not only shows that recipients opened the email but also took the next step to interact with it by following links.

While the "Opens" metric reveals how many people opened the email, it does not provide insight into whether those individuals interacted with the content. The "Click to Open %" measures the percentage of recipients who clicked after opening the email, which can offer additional context regarding engagement but does not directly count the total clicks. "Engagement Score" combines various metrics to assess overall engagement but is not specific to the action of clicking on links within an email. Thus, "Clicks" clearly represents the direct engagement activity with links.

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