Which is NOT a characteristic of free-form landing pages?

Free-form landing pages in Marketo are designed to provide marketers with flexibility and creative freedom, allowing them to customize the layout and design of their pages. This type of landing page offers full control over content placement, enabling users to arrange elements precisely where they want them, which facilitates tailored messaging and branding.

Additionally, free-form landing pages are built to be user-friendly, often utilizing a drag-and-drop interface that allows marketers, even those with limited coding experience, to design pages without needing advanced technical skills. The mobile adaptability of free-form landing pages ensures that they can be optimized for various devices, allowing for better user experiences across smartphones, tablets, and desktops.

In this context, the characteristic that stands out as not applicable to free-form landing pages is the necessity for mandatory code alterations for design changes. Unlike templates that may require backend adjustments to change design aspects, free-form landing pages eliminate the need for coding proficiency and make design alterations straightforward. This allows marketers to focus on content and strategy rather than technical implementation, contributing to a more efficient workflow.