Which feature allows you to personalize the subject line of your newsletter in Marketo?

The ability to personalize the subject line of your newsletter in Marketo hinges on the use of tokens. Tokens are dynamic fields that allow you to insert personalized information into your content, including subject lines, emails, landing pages, and more. When you create a token, you can designate it to pull specific data from a person's record, such as their first name, company name, or any other relevant information stored in your database. This means that each recipient can see a unique subject line tailored specifically for them, which can enhance engagement and increase open rates.

In this context, segmentations focus on dividing your audience into specific groups based on shared characteristics but do not directly allow for personalization in content. Smart Lists are used to filter leads based on set criteria, which is more about categorization than custom content creation. Text anchors are tools related to linking within emails but do not pertain to personalization of subject lines.

Thus, tokens stand out as the correct choice for enabling personalization in your email subject lines, providing a powerful way to connect with your audience.