Which action can contribute to keeping your content current and valuable?

Rewriting content is a proactive approach to maintaining its relevance and increasing its value to your audience. This process allows you to update statistics, trends, and examples, ensuring that the information remains accurate and timely. Additionally, rewriting can help improve clarity and engagement, as you can refine the language and structure based on feedback or changing audience needs. By keeping the content fresh through rewriting, you ensure that it continues to meet the expectations and requirements of users, thereby supporting your broader content strategy.

While republishing can also extend the life of content by bringing attention to it again, it does not necessarily involve updating the information itself. Retiring content might imply that a piece is no longer useful or relevant, which reduces overall content value. Redesigning focuses on visual aspects and layout rather than the actual content, which may not directly ensure that the information remains current. Thus, rewriting stands out as the action that directly contributes to the continuous relevance and quality of content.