What metrics provide information on basic program metrics like members and success?

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The Program Performance Report is specifically designed to give marketers insights into the overall performance of their programs. This report provides essential metrics such as the number of members within a program and various success indicators, which may include conversions, engagement, and ROI. By analyzing these metrics, marketers can understand how effective their programs are at reaching their objectives and engaging their audience.

Other types of reports, while useful, focus on more specific areas. For instance, the Email Performance Report targets the effectiveness of specific email campaigns, detailing metrics such as open rates and click-through rates but does not encompass broader program metrics. Similarly, the Landing Page Performance Report evaluates the performance of landing pages specifically, while the Email Program Dashboard focuses on emails within an email program, rather than providing an overview of the entire program's performance. Therefore, for comprehensive insights on program metrics like members and success, the Program Performance Report is the appropriate choice.

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