What key feature do landing pages typically include to drive conversions?

Landing pages are specifically designed to drive conversions, and a pivotal feature that they include is a contact form. This form allows visitors to enter their information, such as names and email addresses, which can foster engagement and convert leads into potential customers. The primary goal of a landing page is to obtain information from the visitor in exchange for a specific offer, which is facilitated through the contact form.

While options like external links and downloadable resources may serve particular purposes, they can distract visitors from the main conversion goal of the landing page. Including multiple external links might lead users away from the page, reducing the likelihood of conversion. Similarly, while email sign-up options may enhance an email marketing strategy, they should be contained within a well-designed contact form to maximize effectiveness. Thus, having a focused and straightforward contact form is essential for capturing leads and encouraging visitors to take action.