What is typically true about Demographic Scores?

Demographic Scores are primarily designed to capture and reflect the inherent attributes of a lead, such as job title, industry, and company size, rather than changing based on user activity. These scores typically rely on a static set of information, which may be influenced by feedback from sales, particularly if they involve insights about how well leads fit the ideal customer profile for a product or service. Since Demographic Scores are based on fixed attributes rather than behavioral data, they maintain a level of consistency and do not shift based on interactions or engagement with marketing campaigns.

On the other hand, options that suggest regular changes to scores, irrelevance to targeting, or random assignment don't align with the purpose and functionality of Demographic Scores in a marketing automation context. They are designed to be meaningful indicators that help marketers segment and target their audiences effectively.