What is the primary use of Forms in Marketo?

The primary use of Forms in Marketo is to gather lead information through website submissions. Forms are essential tools for capturing data from visitors, allowing marketers to collect valuable information such as names, email addresses, and other details that can help in lead generation and nurturing. When users fill out forms on landing pages or websites, they are providing consent to be contacted and are entering the marketing funnel, making Forms a critical component of lead acquisition strategies.

By leveraging Forms effectively, marketers can optimize their outreach and ensure that they are targeting the right audience with tailored communications based on the information collected. This process facilitates the building of a database of potential customers, which can then be used for segmentation, targeting, and future marketing efforts.