What is the Engagement Score calculated by the Marketo algorithm?

The Engagement Score in Marketo is designed to quantify how engaged a lead is with your marketing efforts, and it ranges from 0 to 100. This scoring mechanism provides a comprehensive view of a lead's interaction across various channels, such as email, website activity, and other engagements. A higher score indicates a greater level of engagement, which can signify that a lead is more interested and potentially more ready for sales conversations.

This scoring model helps marketers prioritize leads based on their engagement, enabling more effective and targeted outreach strategies. Understanding the Engagement Score and its range is crucial for leveraging it in marketing automation and sales readiness assessments.