What is required to set up a Marketo Sync with Salesforce?

To successfully set up a Marketo sync with Salesforce, it is essential to have a dedicated user account in Salesforce (SFDC) specifically for the sync process. This dedicated user account allows Marketo to connect reliably and securely with Salesforce, ensuring that data transfers between the two systems can occur seamlessly. Having a specific account helps in managing permissions effectively, as it can be customized to have the necessary access rights to perform integrations without affecting other users in Salesforce. This approach enhances security and stability throughout the synchronization process, as it centralizes the sync activities and minimizes any potential conflicts with other user accounts or activities within Salesforce.