What is NOT a reason to gate content for middle-funnel stage buyers?

Gating content is a strategic approach often used in marketing to control access to valuable resources. When considering the options provided, the reason that does not align with the practice of gating content is the desire to give away more information.

Gating content typically involves requiring potential customers to provide their information in exchange for access to valuable resources, such as eBooks, whitepapers, or case studies. The main objectives of this strategy usually focus on learning the intentions of visitors who may be interested in making a purchase, collecting data to tailor marketing efforts, and generating higher quality leads for the sales team. Each of these reasons emphasizes the need to vet and understand prospective customers better, ultimately enhancing the sales process.

In contrast, giving away more information does not require gating content, as the purpose of content gating is to restrict access to enhance the perceived value of the information and encourage engagement through lead capture. Therefore, it's clear why the option of giving away more information is not a reason to gate content for middle-funnel stage buyers. This option essentially goes against the fundamental objectives of content gating, which is to create a trade-off for the value exchanged.