What is NOT a characteristic of Guided Landing Pages?

Guided Landing Pages in Marketo are designed to streamline the creation and management of landing pages while ensuring consistency and adherence to brand standards. One of the fundamental characteristics of Guided Landing Pages is that they provide editable regions based on predefined templates. This structure benefits users by allowing them to focus on content without worrying about layout or compliance with branding.

The correct response, which notes that unlimited customization without using templates is not a characteristic of Guided Landing Pages, highlights the fact that these pages are intentionally designed with restrictions to maintain a coherent look and functionality. While users can fill in certain editable regions and utilize predefined layout features, they are still working within the confines of the set templates, thus limiting customization to specific areas outlined by those templates.

In contrast to this, the other characteristics mentioned in the options, such as editable template regions, predefined layout, and structured customization using template-defined variables, align well with the nature of Guided Landing Pages because they emphasize a controlled and uniform approach to landing page creation. This structure is essential for enabling marketers to create effective and professional pages without deviating from established design and branding guidelines.