What is NOT a benefit of using My Tokens in a program?

The use of My Tokens in a program is primarily focused on enhancing efficiency, consistency, and reducing errors across marketing assets. Each of the other choices highlights a key benefit of My Tokens:

Utilizing My Tokens decreases the amount of time needed to build a new program because they allow marketers to create standardized elements that can be reused across multiple programs, eliminating the need to make repetitive edits. This streamlining effect is a crucial advantage in a fast-paced marketing environment.

Moreover, My Tokens help ensure that best practices are consistently applied among team members. By providing a centralized repository of reusable elements, My Tokens promote uniformity in branding, messaging, and design throughout all program assets.

Additionally, the ability to reduce inconsistency or error in program assets is a significant benefit offered by My Tokens. When team members rely on standardized tokens, the potential for miscommunication or variation in execution is minimized, leading to a more cohesive marketing strategy.

While personalizing emails and landing pages is an essential function in marketing, it is not specifically linked to the benefits of My Tokens. My Tokens are more about maintaining consistency and efficiency, rather than directly personalizing content for individual recipients. Therefore, the answer highlighting personalization does not align with the core benefits of utilizing My Tokens in a program.