What is an "Inherited" token in Marketo?

An "Inherited" token in Marketo refers to tokens that are created in a folder or other higher hierarchy levels and can be utilized by programs or assets beneath them in the structure. This functionality allows consistent information to be accessed across multiple levels of an organization without needing to recreate the same token multiple times. For instance, if a marketer generates a token at the folder level, any program or campaign within that folder or lower hierarchy can inherit and use that token, ensuring consistency and ease of maintenance.

Tokens specifically created at the program level are considered program tokens and do not automatically inherit in this manner. Similarly, tokens created solely at the campaign level are limited to that campaign and do not extend beyond it, while global tokens are designed to be universally applicable across all programs but are not categorized as inherited. Hence, the correct understanding of an "Inherited" token revolves around its creation in higher-level folders that promotes efficiency and uniformity within Marketo's token management system.