What is a key method to track the success of your newsletter program?

Tracking the success of a newsletter program is best accomplished by reviewing metrics specifically designed to assess email effectiveness. One of the most important tools for this purpose is the Email Performance report. This report provides insights into critical metrics such as open rates, click-through rates, and conversion rates, enabling marketers to gauge overall engagement with the newsletter content.

Choosing to create an A/B test is a valuable strategy for optimizing content and identifying what resonates best with your audience. However, it is more about experimentation rather than directly measuring the overall success of the newsletter program once it is established.

Updating members' statuses through a Smart Campaign does not provide insights into the effectiveness of the newsletter itself; instead, it focuses on changing the data or attributes of members within the database. While this may be part of a broader strategy to engage or segment your audience, it does not serve as a direct measure of the newsletter's success.

Finally, reviewing the Program Performance report can give an overview of how different programs are performing within Marketo. Still, it does not provide the granular detail on email-specific metrics that the Email Performance report does. Thus, to effectively track the success of a newsletter program, the Email Performance report is the ideal choice, as it directly reflects email-centric performance metrics.