What is a disadvantage of using free-form landing pages?

Free-form landing pages offer flexibility in design and layout, which allows marketers to create custom landing pages tailored to specific campaigns. However, a significant disadvantage of this flexibility is that any changes made to the landing pages may require coding knowledge. This can present challenges, especially for users who are unfamiliar with HTML or CSS, potentially leading to increased reliance on development resources. As a result, while free-form landing pages provide creative freedom, the complexity of making adjustments without technical skills can hinder a marketer’s ability to quickly iterate and optimize these pages for performance.

In contrast, the other options highlight aspects that are typically not true for free-form landing pages. They do not limit users to structured formats; instead, they offer the freedom to design as creatively as preferred. Updates are not necessarily constant, as that would depend on the specific campaign needs rather than a requirement of the format itself. Lastly, free-form landing pages can often be optimized for mobile viewing; it’s just that doing so may involve more intricate design considerations than more structured page types.