What indicates the effectiveness of the content in your program based on a proprietary algorithm?

The effectiveness of the content in your program can be assessed using the Engagement Score. This score is determined based on a proprietary algorithm that evaluates various interactions that a lead has with your content, including email opens, clicks, and other engagement metrics.

The Engagement Score provides a comprehensive view of how well your content resonates with your audience. It aggregates multiple data points to present a nuanced perspective on user interaction, which goes beyond just tracking basic interactions like opens or clicks. By quantifying engagement in a dynamic way, the score can help marketers understand the quality of their content and the level of interest from their audience, ultimately guiding improvements in marketing strategies and content development.

Other metrics, such as opens, clicks, and Click to Open %, while valuable, are more focused and do not encapsulate the broader spectrum of engagement that the Engagement Score provides. Thus, the Engagement Score serves as a more effective measure of overall content performance in a marketing program.