What feature allows you to dynamically alter content based on recipient data in Marketo?

Dynamic content is the feature in Marketo that enables you to modify content based on recipient data. When using dynamic content, you can create variations of an email or landing page specifically tailored to different segments of your audience. This personalization is based on various criteria such as demographic information, behaviors, or any other relevant data points stored in the lead's profile.

For instance, if you have a campaign that targets different geographical regions, you can display offers or messages relevant to the specific location of each recipient. This increases engagement and conversion rates since recipients are presented with content that resonates more with their individual circumstances.

Other options do not offer this specific functionality: Smart Lists are used for segmenting audiences based on specific criteria for marketing campaigns, static lists are fixed selections of leads that do not change unless manually updated, and flow steps are part of a campaign's process that may dictate actions based on certain triggers but do not alter content dynamically.