What does the Email Performance Report track regarding your emails?

The Email Performance Report is designed specifically to monitor and analyze various engagement metrics related to email campaigns. This includes tracking delivered emails, bounced emails, opened emails, clicked links within the emails, and unsubscribed users. These metrics provide valuable insights into how recipients are interacting with email communications.

By focusing on these interactions, marketers can assess the effectiveness of their email content and delivery strategies. For example, a high open rate could indicate that the subject line and timing were effective, while high bounce rates may signal issues with the email list or deliverability. Therefore, option B accurately captures the core purpose of the Email Performance Report by detailing the specific interactions that it monitors.

The other options, while potentially related to performance analysis, do not specifically pertain to the functions of the Email Performance Report. Program performance over time would encompass a broader set of metrics and is not limited to emails alone, email link performance refers only to the clicks on hyperlinks within the email and doesn’t cover the full interaction scope, while landing page metrics focus on user interactions after clicking through from an email rather than the email engagement itself.