What does Email Deliverability mean in Marketo?

Email deliverability in Marketo refers specifically to the ability of an email to reach the recipient's inbox rather than being marked as spam. This is a critical aspect for marketers as it directly impacts the effectiveness of email campaigns. High deliverability means that emails are successfully landing in the inbox, allowing recipients to engage with the content, which in turn can lead to higher conversion rates.

Understanding deliverability involves various factors, including sender reputation, email authentication (like SPF and DKIM), and list hygiene practices. Marketers must ensure that their sending practices are optimized to maintain a good sender reputation and minimize the chances of their emails being filtered into spam folders or being blocked altogether.

Other options, while related to aspects of email marketing, do not accurately define deliverability. For example, tracking engagement metrics or measuring open rates are essential for analyzing the campaign performance but are outcomes of good deliverability rather than the definition itself. Similarly, the time taken for an email to be sent is more about the technical efficiency of sending emails rather than whether those emails reach the recipient's inbox.