What does an "Integration" in Marketo refer to?

An "Integration" in Marketo refers to linking Marketo with other software platforms to enhance functionality. This connection allows Marketo to share data and automate processes across different systems and applications, facilitating seamless marketing operations. By integrating with Customer Relationship Management (CRM) tools, analytics platforms, or other marketing technologies, organizations can streamline their workflows, improve data accuracy, and gain comprehensive insights into their marketing efforts and customer behavior.

This added capability allows marketers to create more sophisticated campaigns and achieve better targeting based on combined data sources. Integrations can help synchronize leads, track engagement metrics, and automate repetitive tasks, thus contributing to more efficient marketing strategies.