What does a Local Token do?

A Local Token is specific to a particular program in Marketo, which means it is created within that program and can be used to store values that pertain only to that program's context. This allows marketers to customize messages and content sent through various channels based on the unique parameters defined within a single program.

This specificity enables better campaign management, as the local token can dynamically adjust content based on the program’s specific data or parameters, making communications more relevant to the audience being targeted.

While local tokens are certainly not intended to store global values that would apply across all campaigns, serve as external links, or apply exclusively to email templates, they are fundamentally designed for use within the localized scope of an individual program.