What do Smart Campaigns define according to Marketo?

Smart Campaigns in Marketo are designed to define the key components of a marketing campaign, specifically addressing the "who," "what," and "where." This framework is essential for marketers to identify the target audience (who), determine the actions to be taken (what), and specify the context or location of the campaign effort (where).

The "who" aspect pertains to the segmentation and audience selection, ensuring that the right individuals receive the appropriate messaging. The "what" involves the activities or tasks that the campaign will execute, such as sending emails, scoring leads, or updating records. Lastly, the "where" addresses the channels and platforms through which the campaign will be conducted, including email, social media, or other outreach technologies.

By structuring the campaign around these elements, Smart Campaigns streamline campaign management and enhance targeting effectiveness, optimizing overall marketing efforts.