What determines when a Smart Campaign should run in Marketo?

The determination of when a Smart Campaign should run in Marketo is fundamentally influenced by its capacity to listen for ongoing triggers. When a Smart Campaign is set to listen for triggers, it can respond to specific actions or changes that occur within your database or in user behavior, such as a form submission, email click, or change in lead status. This type of setup allows the campaign to activate in real time, ensuring that all relevant leads are processed immediately as they meet the specified conditions.

Listening for ongoing triggers is particularly powerful in nurturing and engaging leads because it ensures that marketing efforts are timely and responsive. By setting up a Smart Campaign in this manner, marketers can capitalize on user interactions effectively, creating more personalized experiences based on current behavior rather than relying on static schedules or one-time executions.

In contrast, other options revolve around different methodologies for executing Smart Campaigns that do not leverage real-time interactions as effectively. Options that suggest running continuously based on engagement or using a predefined schedule do not encapsulate the essential nature of how a Smart Campaign designed to listen for triggers operates.