What characterizes Trigger Smart Campaigns?

Trigger Smart Campaigns are characterized by their ability to act based on a specific trigger or behavior. This means that these campaigns are designed to respond to particular actions or events taken by leads or customers, such as filling out a form, visiting a webpage, or engaging with an email. By linking the campaign's execution directly to these triggers, marketers can create more personalized and timely communications that meet the needs and interests of their audience.

The focus on specific behaviors allows for more targeted marketing efforts. For instance, if a lead downloads a white paper, a Trigger Smart Campaign can automatically send a follow-up email with relevant content or an offer related to that topic. This responsiveness is a key advantage of Trigger Smart Campaigns over other types of campaigns.