What characterizes an "Overridden" token?

An "Overridden" token is characterized by its status as a Global or Inherited token that has been altered at the Program level. This means that a token which usually inherits its value from a higher, more global level can be changed within a specific program to carry a different value or output that suits that particular program's needs.

When a Global or Inherited token is overridden, it allows for flexibility and customization within specific instances while still maintaining a relationship with the broader token structure. This capability is particularly useful when you want a unique message or variable for a distinct campaign but want to keep the management of the broader token straightforward. It ensures that specific modifications do not affect the overall structure of Global tokens utilized in other parts of the system or in other programs.

This understanding is crucial for effectively utilizing tokens in Marketo, allowing marketers to leverage the power of inherited values while also ensuring customized messaging where needed. In contrast, options relating to tokens created only in specific databases or at different folder levels do not directly pertain to the concept of overriding, which focuses on the modification of Global or Inherited tokens.