What characterizes a "Smart Campaign" in Marketo?

A "Smart Campaign" in Marketo is characterized by its ability to run fully automated processes that utilize rules and filters to determine how and when engagement occurs with leads. This automation allows marketers to efficiently manage and execute their marketing programs based on specific criteria, such as lead behavior or demographic information. By using smart lists, triggers, and actions, Smart Campaigns can segment audiences, send targeted communications, and initiate various marketing actions without requiring manual intervention after the campaign is set up.

This functionality makes Smart Campaigns valuable for nurturing leads, scoring, and executing marketing efforts with precision, as they can adapt in real-time to the actions of the leads they are targeting. Emphasizing automation and targeting with rules highlights the strength of Smart Campaigns compared to manual campaigns or those focused solely on offline or social strategies.