What are Notifications in Marketo?

Notifications in Marketo refer to email alerts that are generated based on specific trigger events. This functionality allows users to receive timely updates on significant actions or occurrences, such as lead changes, engagement metrics, or performance indicators. The ability to set up these notifications is crucial for marketers, as it helps them stay informed of real-time developments that can affect their strategies or require immediate attention.

The nature of these alerts makes them instrumental in enabling marketers to take swift actions, optimize campaigns, and enhance engagement with leads. By leveraging trigger-based notifications, users can ensure that they are always aware of interactions that matter most, which ultimately aids in better decision-making and efficiency in managing their marketing efforts. Thus, option B accurately captures the essence of what notifications are within the Marketo ecosystem.