True or False: Snippets can be both static and dynamic.

Snippets in Marketo can indeed be both static and dynamic, which makes the statement true.

Static snippets contain fixed text or content that does not change regardless of the recipient or context. They are useful for including consistent information in emails or landing pages, such as company details or disclaimers, ensuring that specific messages remain unchanged for all recipients.

Dynamic snippets, on the other hand, are designed to change based on specific attributes or behaviors of the lead or contact. They allow marketers to personalize content more effectively by displaying different information to different recipients based on their characteristics, such as geographic location, past interactions, or segmentation.

By utilizing both static and dynamic snippets, marketers can create more engaging and tailored communications, enhancing the overall customer experience. This dual capability of snippets is a powerful tool for effective marketing automation strategies.