How often do syncs occur in the system?

Syncs in Marketo are designed to update data between Marketo and external systems regularly. The typical frequency for these syncs is every 5 minutes. This timing allows for timely updates and ensures that any changes made in either Marketo or the connected system are quickly reflected in both places, facilitating effective campaign management and lead tracking.

By having syncs occur every 5 minutes, organizations can maintain up-to-date and accurate marketing data, which is crucial for real-time decision making and personalized marketing efforts. This frequent data synchronization helps reduce the chances of working with outdated information, leading to better campaign performance and more effective engagement with leads and customers.