How do you initiate an AB test within an email program in Marketo?

Initiating an A/B test within an email program in Marketo is done by selecting the "Add A/B Test" option tied directly to the email asset. This action launches the A/B test editor, where you can set up your variations, define your testing criteria, and establish the metrics for evaluation. The A/B test editor provides a structured interface to manage different versions of your email simultaneously.

This method is preferred because it integrates the testing functionalities within the context of the email itself, allowing marketers to easily adjust and view the parameters of the test as they work. Additionally, it streamlines the workflow since the A/B testing process is directly connected to the email creation process. By using this option, marketers can effectively optimize their email campaigns based on real performance data.

Other choices relate to various functionalities in Marketo but do not directly correspond to initiating an A/B test within the email program. Understanding the workflow of A/B testing in Marketo is crucial for effective marketing strategies and achieving better engagement rates.