How do Batch Smart Campaigns operate?

Batch Smart Campaigns in Marketo are designed to operate on a schedule, allowing marketers to execute actions for a large number of leads simultaneously. Option B highlights that these campaigns can be set to run regularly or at specific scheduled times, impacting all relevant leads during that execution. This functionality is particularly useful for bulk actions like sending emails, updating lead fields, or triggering other workflows based on predetermined conditions.

The ability to schedule these campaigns makes them efficient for ongoing marketing tasks, where you might want to reach a wide audience at the same time, such as promotional emails or newsletters that target a large segment of your database.

The other options imply different operational methodologies that do not align with the core purpose of Batch Smart Campaigns. For instance, running based on user preference (option A) suggests an on-demand model rather than a scheduled one, while running only upon user request (option C) indicates a more reactive approach. Lastly, the idea of running once per month regardless of user interaction (option D) could misrepresent the flexibility and targeting capabilities that Batch Smart Campaigns offer, as they are not strictly limited to a monthly cycle. Thus, option B accurately reflects the essence of Batch Smart Campaigns.