How do batch campaigns differ from triggered campaigns in Marketo?

Batch campaigns in Marketo are designed to execute a specific set of actions on a designated group of leads based on predetermined criteria. They are typically run once at a scheduled time or on-demand, processing the entire list of leads that meet the specified filters at that moment. This distinct feature defines how batch campaigns work: they do not operate continuously or respond to real-time events.

In contrast, triggered campaigns are initiated automatically in response to specific actions taken by leads, such as opening an email or filling out a form. They are designed to react to triggers, delivering timely and relevant communications.

Understanding this distinction is essential for effectively utilizing Marketo's campaign capabilities. Batch campaigns are ideal for scenarios where you want to take a mass action at a set point in time, while triggered campaigns allow for immediate, responsive marketing efforts based on user behavior.